Ruestion $54$

$2$ poi

McKenzie's, a barbecue restaurant, conducted a survey of patrons and found out that customers were unhappy with the temperature restaurant, but management didn't know whether they should make it warmer or colder. The survey failed because:

The findings of the research were not actionable

Secondary research was not collected first

It did not reduce management's level of ignorance

The question was not important enough to ask