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Runlux Power, an electric car manufacturer, is planning to design and manufacture two new car models. Runlux has a few options: a) design and manufacture
Runlux Power, an electric car manufacturer, is planning to design and manufacture two new car models. Runlux has a few options: a) design and manufacture car model 1; b) design and manufacture car model 2; c) design and manufacture car model 1 and 2; d) do nothing. To design and set up a production for car models 1 and 2 will cost them $2,500,000 and $1,800,000, respectively. Whether these car models will be successful depends on the market size they will encounter once they are released. There is 15%, 55% and 30% chance that the market for the cars will be small, medium or large, respectively. Table 1 provides Runlux revenue based on each decision and demand levels
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