Running any business is challenging and fraught with decisions to be made. Running Muesli AG is no

different. Some of the very important decisions that can make or break the company come up during

strategic planning. Strategic planning occurs once a year at Muesli AG during a multi$-$day meeting where

managers plan for the upcoming years. During this strategic planning meeting, they examine not only

the company$$s prior performance, but also market conditions, legal and political issues affecting the

company, technological advances in muesli manufacturing, labor conditions, agricultural issues, research

developments, and finances. The management team looks for opportunities for the company to

capitalize on$.$ In past meetings they have completed a SWOT analysis identifying Muesli AG$$s strengths,

weaknesses, opportunit