RUNNING HEADER: TEE CLEANING SERVICES Assignment 1 - Business Plan Part I MAN210- Entrepreneurship Instructor: Heather Gunn Tonya Brooks 8/5/2016 2 TEE CLEANING SERVICES 3900 Main Street Philadelphia, Pa. 19131 215-222-1234 Cleaningbytee@yahoo.com www.superbcleaningbytee.net 3 TEE CLEANING SERVICES Business Description & Vision Mission Statement At To the Tee Cleaning Services our company is totally committed to our customers by providing complete attention to detail while providing superb cleaning by tailoring each and every cleaning service or package to accommodate every customer's specific needs. We continue our reputation for superiority and customer satisfaction at To the Tee Cleaning Services by upholding our focus on our core vision and mission. Business Goals and Objectives At To the Tee Cleaning Services our business goals and objectives include having 5 locations thru out the Philadelphia, Pa. area. Each location will be staffed with knowledgeable service representatives able to provide information regarding services and products offered by the company. The business will have an online website in which customers can obtain information regarding services, products, cost, and view before/after pictures, chat live and take virtual tours of our staff in \"action\". Business History To the Tee Cleaning Services have been in business for 3 years now and currently have 2 locations in the Philadelphia, PA area. The business started as just a residential business serving about 50 steady clients. To the Tee Cleaning Services is now serving over 150 residential clients and over 75 commercial clients. Due to the success in growth, the company is looking to expand in the Philadelphia area as well as surrounding areas. Key People in the Organization & Brief Bios To the Tee Cleaning Services was founded by me, Tonya Brooks and my sister Tiffany Brooks both of us are cleaning industry specialists with years of combined knowledge and 4 TEE CLEANING SERVICES involvement in residential and commercial cleaning services. The two of us have decided to unite our resources to develop a superior approach for reaching and serving homes and businesses in the Philadelphia area. Currently To the Tee Cleaning Services is owned 60% by myself and 40% by Tiffany the founders and directors of the company. Business Legal Structure Tonya and Tiffany Brooks founded To the Tee Cleaning Services as a limited liability company (LLC) to provide the limited liability features of a corporation and the tax efficiencies and operational flexibility of a partnership. Licenses/Permits Needed The business permits/licenses for the Tee Cleaning Services will be obtained from the Philadelphia government to help the business operate smoothly between us and the clients. The permit will help the client have the knowledge that we are operating legally under the law and that we are permitted to offer them service. The permits will include the Commercial Activity License (CAL) which will show the clients and everyone else where we can be found (TEE Cleaning Services). It will also be inclusive of tax identification number and the business license requirements. Additionally, there will be a permit for managing agent where my sister will act as one and which will enable her to receive services of notices and orders from the customers who are willing to receive our services. Products and Services To the Tee Cleaning Services will offer a residential and commercial cleaning services for Philadelphia and surrounding areas. House cleaning ranges from cleaning of standard rooms such as kitchen, waste disposal, window cleaning ,bathrooms, bedrooms, as well as more complicated jobs such as window cleaning, blind/upholstery/carpet cleaning and hard surface floor care. For increased convenience to clients, these services will be available seven 5 TEE CLEANING SERVICES days a week and will be determined according to client needs. To keep pricing affordable for regular customers, special Contracts will be formed on a six month basis initially, at the end of which, either party can withdraw from renewing the contract. To the Tee Cleaning Services considers it necessary to charge rates to businesses based on sq. footage rather than a flat fee due to their varying sizes. This will allow a cost arrangement reasonable to all as well as a functioning system used to determine man power, cleaning time and special needs. Competitiveness To make the business competitive, we took our time and studied the environment and its existences and found out that it was the best business idea to come up with; we realised that most people have small children and normally go to work for almost whole day hence they usually lack time to perfume house chores because by the time they come back home they are routinely tired. Only few people and organisations were performing the same job but we already had the strategy to overcome them by studying and understanding our existing potential customers and to offer them quality and quantity services at affordable price compared to other competitors. 6 TEE CLEANING SERVICES References Competitive Intelligence vs. Espionage,\" by Fred White. ThomasNet Industrial Newsroom, May 22, 2007. Wellington, M. (2006). The Status of Recycling in Philadelphia: Analysis and Recommendations for Philadelphia's Floundering Recycling Program. Master of Environmental Studies Capstone Projects, 1. Rossi, A. (2004). Project Manual Workbook for Asbestos, Lead, UST & PCB. Hayes, T. G., & Dinkin, W. J. (1988). Environmental Liability in Real Property Transactions. U. Rich. L. Rev., 23, 349. Anandarajan, M., Anandarajan, A., & Srinivasan, C. A. (Eds.). (2012). Business intelligence techniques: a perspective from accounting and finance. Springer Science & Business Media. Doerflinger, T. M. (2001). A vigorous spirit of enterprise: Merchants and economic development in revolutionary Philadelphia. UNC Press Books. TO THE TEE CLEANING SERVICES 1 Assignment 2 - Business Plan Part II MAN210- Entrepreneurship Instructor: Heather Gunn Tonya Brooks 8/9/2016 TO THE TEE CLEANING SERVICES 2 Introduction To the Tee cleaning services is a Limited Liability Company that offers residential and commercial cleaning services in Philadelphia, Pennsylvania. The business has gained a reputation for high quality service delivery, customer satisfaction and professionalism in the cleaning industry. However, the company needs to be able to market its services and gain more market share to realize its expansion goals. In order to be able to do this, the company has to clearly identify its target market, put in place appropriate pricing strategies, establish channels of distribution, create promotion strategy and analyze its strengths, weakness, opportunities and threats. Target Market A target market is a group of customers a business is aiming when conducting marketing. A target market is usually made up of consumers with the same interests and needs. To determine a target market, a company has to conduct market segmentation. A market is segmented according to the following criteria: geographic, behavioral, psychographic and demographic. Using the right market segment by a business can help them establish a competitive advantage. To the Tee cleaning services will use geographic, psychographic and demographic segmentation to determine its target market. TO THE TEE CLEANING SERVICES 3 1. Geographic segmentation This is where a market is divided based on geographic location. For To the Tee cleaning services, their target market is located in the city of Philadelphia in the commonwealth of Pennsylvania and the metropolitan areas nearby. 2. Demographic segmentation This is where a market is divided into based on the following aspects; a) Age According to the market research conducted by To the Tee cleaning services, they are targeting potential customers between the ages of 25-50 years. b) Gender All genders require cleaning services. The company is targeting both male and female customers c) Level of income According to the US department of numbers(2014),the city of Philadelphia has a median household income of $62,171 against the national average of $53,657.This means that majority of residents of Philadelphia are well to do and can afford tee cleaning services. However, the company is targeting customers with a median household income of above $40,000 annually. This will be affordable by most residents. TO THE TEE CLEANING SERVICES 4 d) Level of education Level of education determines the income generated. The company is targeting consumers who have a high school diploma and a college degree. This is because consumers who have a college degree are likely to have high paying occupations translating to high median income making them likely to afford cleaning services. 3. Psychographic segmentation Psychographic segmentation is whereby a market is divided based on their lifestyles and interests. It focuses on how consumers spend their leisure. People in Philadelphia are outdoor people who like sports, going to parks and visiting monuments and appreciating art. The company targets consumers who spend more time outside their residential homes because it means they have less time to do household chores and hence require cleaning services. Promotion strategy The company will advertise its services on the internet through the use of social media sites such as facebook, instagram and Youtube.The Company will provide an introductory price coupon give away. Pricing strategy To the Tee cleaning services is committed to giving their customers value for their money through high quality services. The pricing strategy is based on the low-economical daily basis TO THE TEE CLEANING SERVICES 5 The company will use penetration pricing to attract attention of consumers and again market share. Under penetration pricing, a company sets a price for their services which is lower than their competitors. Channels of distribution The company will distribute its services via the internet. The company will use paid search engine marketing, using online publicity services and online advertising campaigns. SWOT analysis SWOT analysis can enable companies determine the internal and external factors that will affect achieving business objectives SWOT is an acronym for Strenghts, Weaknesses, Opportunites and Threats Strengths Offering services 7 days a week The owners of the company are experienced cleaning services specialists Custom made cleaning services unique to a client Low affordable prices Professional, committed and highly trained employees Weaknesses o Low revenue income o Limited number of staff o Lack of experience being a start-up company o Limited to operating only in Philadelphia o Difficulty establishing a brand equity since tee cleaning services is a start-up company TO THE TEE CLEANING SERVICES 6 Opportunities o Increasing number of commercial and residential buildings o High hygiene standards required by healthcare industry o Consumers are increasingly shifting their habits to using cleaning services Threats Big well established cleaning services companies High employee turnover rate Rising unemployment Slow economic growth References 1. Humphrey, Albert(2005)\"SWOT analysis for Management Consulting\" 2. Department of Numbers(2014)\"Philadelphia-Camden-Wilmington Pennsylvania Household Income\" Retrieved from http:www.departofnumbers.com/income/Pennsylvania/Philadelphia 3. Riley, Jim(2012)\"Market segmentation-demographics\" 4. Gregson, Andrew.(2008)\"Pricing Strategies for Small Business\" TO THE TEE CLEANING SERVICES 5. Kotler, Philip, and Kevin Lane Keller. (2006)\" What is geographic segmentation\" Marketing Management. Prentice Hall 7 Executive Summary This section should: Be written last Provide an enthusiastic snapshot of your company, explaining who you are, what you do, and why This should tell your story - make the reader want to know more and demonstrate the passion you have for your business Be 1-2 pages in length Hit all the salient points you have included in the plan After reviewing this section, the readers should: Want to learn more about your business Have a basic understanding of your company