Running the Model You will run the Conjoint Analysis model in Enginius. Within the model prompt: 1. Choose "Fore Hotel Conjoint Design" from the dropdown box for Conjoint Design. 2. Choose the "Provided as is" dropdown box for Preferences 3. Choose "Preference Partworths" from the dropdown box for "Provided as is." 4. Select the "Run Simulations" button. 5. Select the "Advanced" button. 6. Select the "Incremental Revenue" button. 7. Choose "Competitors" from the dropdown box for Existing Product Profiles. 8. Select the "Current Market Shares" button and choose "Current Competitors Market Share" from the dropdown box. 9. Choose "Share of Preference" from the dropdown box for Decision Rule. 10. Choose "Incremental Revenue" from the dropdown box for Incremental Revenue. 11. Leave "100" as the Revenue for Base Product. 12. Choose "...with new products from set" from the dropdown box for Type of Simulation. 13. Choose "New Product Profiles" from the dropdown box for New Products. Questions (2.5 points apiece) 1. Rank the preference for the levels within each attribute, from most preferred to least preferred. Room Type 1. 2. 3. Business Amenities 1. 2. 3. Leisure 1. 2. 3. Extras 1. 1234 2. 3. 4. Restaurant Delivery 1. 2.

Running the Model You will run the Conjoint Analysis model in Enginies. Within the model prompe 1. Choose "Fore Hotel Conjoint Design" from the dropdown box for Coejoint Deile- 2. Choose the "Provided as is" dropdown box for Preferences 3. Choose "Preference Partworths" from the dropdown box for "Provided as is "- 4. Select the "Run Simulations" button. 5. Select the "Advanced" button. 6. Select the "Incremental Revenue" button. 7. Choose "Competitors" from the dropdown box for Existing Product Profiles. 8. Select the "Current Market Shares" button and choose "Current Cormpetitoes Market Share" from the dropdown box. 9. Choose "Share of Preference" from the dropdown box for Decision Rule. 10. Choose "Incremental Revenue" from the dropdown box for Inctemental Revenue. 11. Leave " 100 " as the Revenue for Base Product. 12. Choose "... with new products from set" from the dropdown bex for Type of Simulation. 13. Choose "New Product Profiles" from the dropdown box for New Prodacts Questions ( 2.5 points apiece) 1. Rank the preference for the levels within each attribute, from most preferted wo least preferred. Room Type 1. 2. 3. Business Amenities 1. 2. 3. Leisure 1. 2. 3. Extras 1. 2. 3. 4. Restaurant Delivery 1. 2