Ruth markets rock concerts. She is looking for a company that will handle all of the various mailing needed to promote the purchase of concert tickets. She wants to use Graham Mail House because she is a good friend of the mailing house's operations manager, but others involved in the decision making want to take bids from other mailing houses. In this example, Ruth is expressing a(n) need in the buying process. emotional formal external impersonal rational Question 26 2.5pts Using the life-cycle costing approach, salespeople can demonstrate that a product in the decline stage of its life cycle will have little, if any, service. a product with a higher initial cost will have lower overall costs. operational costs do not change over the lifetime of capital equipment. operational costs actually decrease over the lifetime of capital equipment because of increased familiarity