ry. Case analysis ((30 points, 15 points each) The internet and e-commerce are emergent phenomena in China. Although they are only surpassed by the number of US, users, China's 162 million internet users represent just 12% of the country's population. The 3% annual increase in internet penetration not adequately reflect the rapid pace of technological change occurring in the industry Online purchases are experiencing double-digit growth each quarter. With a current e-commerce utilization rate of only 28% in China and government encouragement for SME's to promote their businesses with 3rd party online services, the potential for B2B e-trade to grow dramatically in the upcoming years is great. does business e-commerce company in China. Alibaba.com is the largest business-to- Alibaba.com is a transaction-based business. After providing years of free se establish a broad base of registered users, it is appropriate for management more direct link between pricing strategy to establish a value created and revenue generation through an overhaul of its The company provides a storefront for 2.4 million businesses customer base of only 219,098 members. Its sales force and cust credited with attracting and retaining the compary's extensive user base (es population of paid members). Dedicated to enhancing the user experience, responsible for channeling market feedback to drive new produet devel Sales and Marketing expenditures rep Development is allocated only 8% of revenue to matched to the lucrative SME sector of online B2B trade. support team are s extensive user base (especially its they are also resent 45% of revenue. However, Product produce innovative services specifically The following table highlights the discrepancy by international and domestic marketplaces along several measures 11 13 ry. Case analysis ((30 points, 15 points each) The internet and e-commerce are emergent phenomena in China. Although they are only surpassed by the number of US, users, China's 162 million internet users represent just 12% of the country's population. The 3% annual increase in internet penetration not adequately reflect the rapid pace of technological change occurring in the industry Online purchases are experiencing double-digit growth each quarter. With a current e-commerce utilization rate of only 28% in China and government encouragement for SME's to promote their businesses with 3rd party online services, the potential for B2B e-trade to grow dramatically in the upcoming years is great. does business e-commerce company in China. Alibaba.com is the largest business-to- Alibaba.com is a transaction-based business. After providing years of free se establish a broad base of registered users, it is appropriate for management more direct link between pricing strategy to establish a value created and revenue generation through an overhaul of its The company provides a storefront for 2.4 million businesses customer base of only 219,098 members. Its sales force and cust credited with attracting and retaining the compary's extensive user base (es population of paid members). Dedicated to enhancing the user experience, responsible for channeling market feedback to drive new produet devel Sales and Marketing expenditures rep Development is allocated only 8% of revenue to matched to the lucrative SME sector of online B2B trade. support team are s extensive user base (especially its they are also resent 45% of revenue. However, Product produce innovative services specifically The following table highlights the discrepancy by international and domestic marketplaces along several measures 11 13