ry Search - PropStre Jd._1875122_1&content maining Time: 57 minutes, 22 seconds. estion Completion Status: QUESTION 1 0.5 points SA make up the important kids, tweens and teen markets. The approximately 80 million a. Baby Boomers b. Millennials oc. Generation Zers d. Generation Xers 0.5 points Saver QUESTION 2 Secondary Data consists of information collected for the specific purpose at hand. True False 0.5 points QUESTION 3 Royal Caribbean International introduced RFID enabled wristbands to upgrade the cruise experience. Guests can now enter their rooms, access ship locations and approach the gangway all with the power of this wristband. This represents a change in the environment of a marketing fir. a Natural Click Save and Submit to see and submit. Click Save AIT Answers to save all answers video webm Question Completion Status: QUESTION 3 Royal Caribbean International introduced RFID enabled wristbands to upgrade the cruise experience. Guests can now enter their rooms, access ship locations and approach the gangway all with the power of this wristband. This represents a change in the environment of a marketing firm, 05 points O a. Natural b. Technological c. Cultural Od. Economic QUESTION 4 05 points Sve is the final step in the marketing research process. O a. Interpreting & Reporting the Findings b. Developing the Research Plan oc. Collecting & Analyzing the Data Od. Determining a Research Approach JUutes, 39 seconds Question Completion Status: QUESTIONS 5 points Marketers apply to the large and complex sets of data they collect to gain customer insights and gauge performance. a. CRM Software b. Intranet Capabailities c. Marketing Analysis d. Predictive Analysis Software QUESTION 6 0.5 points of an Demographic, economie, natural, technological, political and cultural forces form the organization. Ola.macroenvironment b.microenvironment c internal environment od supply chain Save and Click Save and submit to save and submit Chick See All Answers to sow all answers Show Al video.webm Q Search Search esc & Lelonds, Question Completion Status: O d. supply chain QUESTION 7 Big Data refers to the huge data sets generated by sophisticated information generation, collection, storage and analysis technologies 0.5 points True False QUESTIONS 0.5 points Which of the following is most likely a characteristic of the millennial generation? .a. They are more likely to engage with brands using mobile or social media. b. They have very little knowledge of using digital media. OC. They are the wealthiest generation in the United States to date. d. They typically avoid using technology while buying products. SEM Save and Click Save and Submit to save and submit Chick Save All Anses to answers video.webm 0 a Search Search esc GA % 0 9 8 M. JO Minutes, 14 seconds Question Completion Status: QUESTION 9 6.5 points Casual Research is used to a. collect information on the demographics of customers. b.gather preliminary data to define problems and their underlying causes. Oc collect data on the attitudes of customers. d. test hypotheses about cause-and-effect relationships. QUESTION 10 0.5 points Which of the following is part of the microenvironment of a firm's marketing environment? a. the political state of the country in which the firm exists. b. the different demographic trends in the market. o the cultural forces that exist in a society. d. the suppliers who work with the company. Save AIA Saranda Click Save and submit to me and submit Chick Save All Answers to all answers Sheet video.webm c Q Search Search ESC 8 $ % 5 0 9 8 7
