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Ryanair Airlines is an airline service with a tight budget. Ryanair s owner boasts that his ticket prices are 4 0 percent cheaper than the

Ryanair Airlines is an airline service with a tight budget. Ryanair

s owner boasts that his ticket prices are

40

percent cheaper than the competition

,

at times even the same as train prices. Which method for pricing services is Ryanair most likely using?

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