Ryanair was founded in Sep 2020 and is one of a growing number of low-cost airlines in India. Ryanair's strategy is to operate as a low-cost, high efficiency airline, and it does this by: - Operating mostly in secondary cities to reduce landing costs. - Using only one type of aircraft in order to reduce maintenance and operational costs. These planes are leased rather than bought outright. - Having only one category of seat class. - Having no pre-allocated seats or in-flight entertainment. - Focussing on e-commerce with customers both booking tickets and checking in for flights online. The airline was given an 'on time arrival' ranking of seventh best by the country's aviation authority, who rank all 40 of the country's airlines based on the number of flights which arrive on time at their destinations. 50 Ryanair flights were cancelled in 2022 compared to 35 in in 2021. This increase was due to an increase in the staff absentee rate at Ryanair from 4 days per staff member per year to 5.5 days. The average 'ground turnaround time' for airlines in India in 50 minutes, meaning that on average, plans are on the ground for cleaning, refuelling etc for 50 minutes before departing again. Customer satisfaction surveys have shown that 85% of customers are happy with the standard of cleanliness on Ryanair planes. The number of passengers carried by the airline has grown from 300,000 on a total of 3,428 flights in 2021 to 820,000 flights in 2022. The overall growth of the airline has been helped by the limited route licencing of the Indian government, which has given Ryanair almost monopoly status on some of its routes. However, the government is now set to change this policy with almost immediate effect, and it has become more important than ever to monitor performance effectively.

For each perspective of the balanced scorecard, identify one goal together with a corresponding performance measure which could be used by Ryanair to measure the company's performance. The goals and measures should be specifically relevant to Ryanair. For each pair of goals and measures, explain why you have chosen them.