Question
Ryssa Kalburgi is an investment analyst working for a large, well-known company. The company advertises its past investment performance by distributing the 10-year average return
Ryssa Kalburgi is an investment analyst working for a large, well-known company. The company advertises its past investment performance by distributing the 10-year average return for all client accounts. Ryssa discovers however that the average return does not include the performance of accounts that have left the firm, as well as selectively omitting the performance of a few accounts that have performed poorly. The company clearly states in its advertising materials that the performance measure includes all accounts. The omissions have led to a significantly inflated performance figure. Ryssa is directed by her manager to send promotional materials that include the inaccurate performance number to prospective clients. What should Ryssa do? What are the ethical implications of the choices that she could make, in this situation?
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