S8-3 (similar to) Question Help WinterParadise operates a Rocky Mountain ski resort. The company is planning its lift ticket pricing for the coming ski season. Investors would like to earn a 15% return on the company's $115 million of assets. The company incurs primarily fixed costs to groom the runs and operate the lifts. WinterParadise projects fixed costs to be $43,500,000 for the ski season. The resort serves about 900,000 skiers and snowboarders each season. Variable costs are $10 per guest. The resort had such a favorable reputation among skiers and snowboarders that it had some control over the lift ticket prices. Assume that WinterParadise's reputation has diminished and other resorts in the vicinity are charging only $66 per lift ticket. Winter Paradise has become a price-taker and won't be able to charge more than its competitors. At the market price, WinterParadise's managers believe they will still serve 900,000 skiers and snowboarders each season. Read the requirements. 1. If Winter Paradise can't reduce its costs, what profit will it earn? State your answer in dollars and as a percent of assets. Will investors be happy with the profit level? Show your analysis. entheses Complete or a minu X i Requirements Revenue Less: Tot Operating Compare 1. If Winter Paradise can't reduce its costs, what profit will it earn? State your answer in dollars and as a percent of assets. Will investors be happy with the profit level? Show your analysis. 2. Assume that Winter Paradise has found ways to cut its fixed costs to $38.1 million. What is its new target variable cost per skier/snowboarder? Compare this to the current variable cost per skier/snowboarder. Comment on your results. Expected Print Done