Sabrie Salleh and Khairul Anwar Azhari are the founders of Burger Bakar Abang Burn(BBAB). They learnt the art and gained experience in preparing high quality grilledburgers from Australia. They started their humble small burger stall business back in 2012 at Dagang Avenue Food Court in Ampang. "We are in the business of selling happiness" is the mantra that flourishes BBAB since 2012. In 2014, after twoyears ofestablishment, BBAB has successfully incorporated franchise method to further increase its market share in Malaysia. Along with BBAB steady performance, the founders believe that they should explore and exploit new opportunities in the foreign market. Since they feel quite close to Australian business environment, they are considering the market for BBAB first international expansion. They are aware that responding to pressure for national responsiveness and pressure for global integration are critical to ensure foreign expansion works effectively. However, they do not have sufficient and solid Information with regards to International strategy. They strongly believe that they need to listen to professionals before they can make their final decision. In this case, they strongly believe that IBM641 students are the most competent and reliable talents in analyzing the following questions: 1. Should BBAB execute international strategy, global strategy, transnational strategy or multidomestic strategy for its international expansion in Australia? Write solidjustification. 2. For the recommended strategy, illustrate and explain systematically the appropriate primary value chain activity of BBAB in Australia. 3. Then, for each value chain activity, state whether BBAB should engage in concentrated or dispersed configuration. Provide solid justification. Sabrie Salleh and Khairul Anwar Azhari are the founders of Burger Bakar Abang Burn(BBAB). They learnt the art and gained experience in preparing high quality grilledburgers from Australia. They started their humble small burger stall business back in 2012 at Dagang Avenue Food Court in Ampang. "We are in the business of selling happiness" is the mantra that flourishes BBAB since 2012. In 2014, after twoyears ofestablishment, BBAB has successfully incorporated franchise method to further increase its market share in Malaysia. Along with BBAB steady performance, the founders believe that they should explore and exploit new opportunities in the foreign market. Since they feel quite close to Australian business environment, they are considering the market for BBAB first international expansion. They are aware that responding to pressure for national responsiveness and pressure for global integration are critical to ensure foreign expansion works effectively. However, they do not have sufficient and solid Information with regards to International strategy. They strongly believe that they need to listen to professionals before they can make their final decision. In this case, they strongly believe that IBM641 students are the most competent and reliable talents in analyzing the following questions: 1. Should BBAB execute international strategy, global strategy, transnational strategy or multidomestic strategy for its international expansion in Australia? Write solidjustification. 2. For the recommended strategy, illustrate and explain systematically the appropriate primary value chain activity of BBAB in Australia. 3. Then, for each value chain activity, state whether BBAB should engage in concentrated or dispersed configuration. Provide solid justification
