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Sabrina is selling a printer to a small family-run business. They want to know the difference between a basic printer and a $500 laser printer.

Sabrina is selling a printer to a small family-run business. They want to know the difference between a basic printer and a $500 laser printer. Sabrina presented a printed sample from each printer. She did so to:

improve communication.promote feelings of ownership.test out the printers.improve retention.prove buyer benefits.

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