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Sabrina purchased an automobile that required constant repair and often broke down. Because of her bad experience with the brand, she decided never to buy
Sabrina purchased an automobile that required constant repair and often broke down. Because of her bad experience with the brand, she decided never to buy or recommend the brand to others. This illustrates which of the following concepts that is likely to influence consumer judgem
ents?
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Quantitative Methods For Business
Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey Cam
12th Edition
840062338, 840062346, 9780840062338, 978-0840062345
