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Sachin has joined ITC Hotels recently as the brand manager. The company is interested to determine the guest satisfaction with the luxury facilities, layout, location,

Sachin has joined ITC Hotels recently as the brand manager. The company is interested to determine the guest satisfaction with the luxury facilities, layout, location, room quality, and range of services of the newly opened ITC Royal Bengal in Kolkata. What type of market research (exploratory, descriptive or explanatory) project will Sachin commission, and why? What method shall he recommend for the study?

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