Sadie is the Manager of Outdoor Organic Pork Pty Ltd (OOP). OOP is a supplier of pork to Adelaide supermarkets and smallgoods stores. This family business prides itself on attaining certified free-range conditions for their pigs and the fact that their pork is certified organic. OOP is compliant with all relevant Industry Codes to achieve these certifications. Sadie is outraged about the conduct of a competitor pork farmer and supplier - Pork of Distinction Pty Ltd (POD). POD is a fairly large Queensland company which also supplies pork to various supermarkets in Adelaide. POD pork products have the following statements printed on their packaging: 'Taste the Difference - No Hormones added to our Superior Pigs' and 'The Tastiest Pork Our Country Has to Offer' All packaging includes the below animated drawing of a smiling pink pig. In the speech bubble, the following statement is made: "Spending our days in the great outdoors makes Pork of Distinction the superior choice!" Sadie has learnt that POD only allow their pigs to move about on Saturdays and Sundays. This does not meet Industry Code requirements for free-range conditions. Further, Sadie has also come to know that POD pork products are not processed free