SAGBUSINESS CASEs: Reboot: Major League Soccers 2018 Relaunch of Chivas USA as the Los Angeles Football Club Case. Please answer each question following for your assignment: E) Why would LAFC wish to disassociate itself from the Chivas USA brand and instead be reintroduced as a new franchise to begin play in 2018? F) In creating a strategic sport marketing plan, who should LAFC target in its focus on organic growth of the new franchise? Discuss segmentation, targeting, and positioning. G) How could the LAFC marketing campaign include or target Latino fans of ChivasUSA? Be sure to incorporate specific diversity initiative examples from the Institute for Diversity and Ethics in Sport report. H) LAFC lacks a jersey (hero) sponsor. Brainstorm potential jersey (hero) sponsors on the local, national, or international levels.