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Saint Leo is developing a plan to promote their new Center in your hometown. The University's marketing director wants to use a varied and
Saint Leo is developing a plan to promote their new Center in your hometown. The University's marketing director wants to use a varied and balanced approach to IMC. For each of the five IMC types below provide a specific and actionable example to promote the new center. Be sure to consider SLU's culture and values. Advertising Public relations Sales promotion Personal selling Guerilla or other non-traditional communication
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Management Accounting Information for Decision-Making and Strategy Execution
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
6th Edition
137024975, 978-0137024971
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