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Sal s satellite company broadcasts TV to subscribers in Los Angeles and New York. The demand functions for each of these two groups are QNY
Sals satellite company broadcasts TV to subscribers in
Los Angeles and New York. The demand functions for
each of these two groups are
QNY PNY
QLA PLA
where Q is in thousands of subscriptions per year and
P is the subscription price per year. The cost of providing Q units of service is given by
C Q
where Q QNY QLA.
a What are the profitmaximizing prices and quantities for the New York and Los Angeles markets?
b As a consequence of a new satellite that the
Pentagon recently deployed, people in Los Angeles
receive Sals New York broadcasts and people in
New York receive Sals Los Angeles broadcasts. As
a result, anyone in New York or Los Angeles can
receive Sals broadcasts by subscribing in either
city. Thus Sal can charge only a single price. What
price should he charge, and what quantities will he
sell in New York and Los Angeles?
c In which of the above situations, a or b is Sal
better off? In terms of consumer surplus, which situation do people in New York prefer and which do
people in Los Angeles prefer? Why?
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