SALE 3. CA ski, Adam Perry (Chapter 8) Consider the following advertisement: 19939 (a) What is the external reference price in this ad? $249.99* PROFORM (b) Assume that the external reference price in this ad VR900 EKG causes the advertised selling price to be perceived Recumbent Bicycle by consumers as a loss and a gain. What would . LCD electronics be the dollar size of the loss? What would be the display speed, distance, time and dollar size of the gain? calories burned . EKG grip pulse sensors (c) If a consumer perceived the advertised selling . Magnetic resistance price for this product as two losses, give an example of what that consumer's internal reference price would have to be. Given that internal reference price, what would be the dollar size of the first loss that the consumer perceives? What would be the dollar size of the second loss? 2