The Mistine case provides an example of an international company competing against a well know brand: Avon. It follows the company from small start-up to one of the largest Asian direct sellers. It gives students an excellent opportunity to see and understand how a company can develop and grow through a direct selling model.
1. Based on the SWOT analysis provided in the case, what are the two or three factors that Mistine should stress in its strategic planning as it looks to continue its growth and dominance in the Thai market? How can Mistine match its strengths with its market opportunities to create competitive advantages moving forward?
2. How can Better Way stay on top in Thailand while it looks to expand internationally?
3. What specific marketing program initiatives would you recommend over the next five years?