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SALE 4 of 7 Chapter 9 Now write out what you will actually say in your approach, including what the buyer should say. Relate your

SALE 4 of 7Chapter 9
Now write out what you will actually say in your approach, including what the buyer
should say. Relate your approach to your FABs developed in SALE 1 so you have a
smooth transition into discussing your product.
Seller:
Buyer:
Imagine you have now finished the approach. Write out the buyerseller dialogue for
the first two SELL Sequences. Refer back to SALE 1. Create an imaginary response
by the buyer to each of your trial closes.
SELL 1
Seller:
Buyer:
SELL 2
Seller:
Buyer:

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