Sale Strategies

Part $1$: Case Study:

Choose a company that has sales problems. Create a case study using the following format:

PH Investments $=$ Investment company, which sells shares, financial products, etc.

State the problem

How did the problem start?

Salespeople without analyzing the correct customer, offering products to non$-$specific customers.

Where did the problem arise?

absurd goals to be achieved

Who is being affected by the problem?

Sales team and customers

Share the problem

What specific examples can you provide related to the issue and its effects on the company?

Sellers offer products that are not linked to customers correctly, they are not looking for what to buy but other specific things.

They offer high$-$risk products for those who are conservative, or vice versa.