salea revenues total $6,800,000. total expenses were $2,600,000. approx $1,088,000 were variable, while the remainder were fixed. mangers pregee to calculate the breakeven point in terms of sales dollars rather then units

1. What is Ullie's current operating income? 2. What is Ullie's contribution margin ratio? 3. What is the company's breakeven point in sales dollars? (Hint. The contribution margin ratio calculated in Requirement 2 is already weighted by the company's actual sales mix.) 4. Ullie's top management is deciding whether to embark on a $200,000 advertising campaign. The marketing firm has projected annual sales volume to increase by 15% as a result of this campaign. Assuming that the projections are correct, what effect would this advertising campaign have on the company's annual operating income? Requirement 1. What is Ulie's current operating income? Begin by identifying the formula to compute the operating income. Operating income The operating income is S Requirement 2. What is Ulie's contribution margin ratio? Begin by identifying the formula to compute the contribution margin ratio. Contribution margin ratio (Enter the ratio as a whole percent.) The contribution margin ratio is 1 % Requirement 3. What is the company's breakeven point in sales dollars? (Hint The contribution margin ratio calculated in Requireme Begin by identifying the formula to compute the breakeven point in sales dollars : Breakeven sales in dollars (Round your answer up to the nearest whole dollar.) The breakeven point in sales dollars is $ Requirement 4. Ullie's top management is deciding whether to embark on a $200,000 advertising campaign. The marketing firm has pre what effect would this advertising campaign have on the company's annual operating income? If Ulle embarks on this advertising campaign, sales revenue and variable costs will | will cause the contribution margin to | | by %. However, fixed costs will the advertising. What effect would this advertising campaign have on Ullie's annual operating income? The effect would be | %, which | by | by S L due to |operating income of S [ ] Choose from any list or enter any number in the input fields and then continue to the next