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Sales $ 2 2 7 , 5 0 0 Variable expenses 9 1 , 0 0 0 Contribution margin 1 3 6 , 5 0
Sales
$
Variable expenses
Contribution margin
Traceable fixed expenses
Segment margin
$
The Corporate Subscriptions segment, which accounts for of mobile sales and has a variable expense ratio of refers to companies that purchase ice cream for their employees one day a month, every month of the year. The Food Truck segment, which accounts for of mobile sales and has a variable expense ratio of includes selling ice cream at festivals, private venues, and local microbreweries. The Catered Events segment, which accounts for of mobile sales and has a variable expense ratio of includes prepurchased ice cream deliveries for weddings, birthday parties, graduation parties, etc. All of the mobile sales fixed expenses are common fixed expenses that could only be avoided by discontinuing all mobile sales. Prepare a contribution format segmented income statement that divides Annies Homemades mobile sales into three segments: Corporate Subscriptions, Food Truck, and Catered Events.
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