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Sales $ 2 2 7 , 5 0 0 Variable expenses 9 1 , 0 0 0 Contribution margin 1 3 6 , 5 0
Sales
$
Variable expenses
Contribution margin
Traceable fixed expenses
Segment margin
$
Assume Annie
s Homemade divides its total mobile sales into three segments. The Corporate Subscriptions segment, which accounts for
of mobile sales and has a variable expense ratio of
refers to companies that purchase ice cream for their employees one day a month, every month of the year. The Food Truck segment, which accounts for
of mobile sales and has a variable expense ratio of
includes selling ice cream at festivals, private venues, and local microbreweries. The Catered Events segment, which accounts for
of mobile sales and has a variable expense ratio of
includes pre
purchased ice cream deliveries for weddings, birthday parties, graduation parties, etc. All of the mobile sales
fixed expenses are common fixed expenses that could only be avoided by discontinuing all mobile sales. If the total mobile sales hold constant, but sales of Corporate Subscriptions decrease by $ and sales at Catered Events increase by $ then what would be the impact on profits?
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