Sales Alignment for Tesla

Complete the following information about Tesla and it's products and/or services you will focus on as you develop a complete marketing plan!

At what point(s) in the sales process (or sales funnel) does this campaign for Tesla operate? Sales process stages are: 1) generate leads; 2) build relationships/discover needs; 3) present solution/resolve concerns; 4) close the sale; 5) monitor and follow up. How does Tesla's campaign support sales activity?

Measurement (KPIsKey Performance Indicators)

How will Tesla measure the success of the campaign? Select 3-6 KPIs (key performance indicators) that Tesla will measure. Briefly explain why each KPI you select will be a good indicator of whether Tesla's campaign is successful.

Examples of KPIs:

• Total sales/revenue
• New/incremental sales
• Number of qualified leads generated
• Net Promoter Score
• Web site unique visitors
• Number of registrations/sign-ups
• Impressions views of content
• CTR click-through rate
• Engagement comments, likes, shares, page views, video views
• Followers social media (Facebook, Twitter, LinkedIn, YouTube)
• Awareness
• Etc.

Budget

Budget: List marketing budget and resources required to execute Tesla's marketing campaign, and estimate what it will cost. Include items such as labor, materials and other expenses such as print materials, online media tools or development, public relations services, design services, content development services, space or equipment rental, etc. Also, estimate the increased sales or revenue the campaign will generate for the company. Examples are Listed Below on what is being looked for and are in Bold! (Looking around online I am Unable to Find Any Information on Tesla's Budgets! Any Help is Appreciated!) It could be for items they order for the company or even products used to build the Tesla!

Item	Purpose	Cost Estimate
Example: White paper authored by technical writer	Layout the business case why recruiting managers need an easier tool for vetting resumes and reference checking in the technology industry	$500.00
Item #1
Item #2
Item #3
Item #4

Estimated campaign impact: [Insert]

Action Plan

Outline the specific activities you must complete in order to execute Tesla's marketing campaign. Each element of Tesla's integrated marketing communications plan should be listed as a separate activity. List actions in the order they need to take place for the plan to be successful: first things first, later steps last. Follow-up activities and evaluation of campaign effectiveness also should be captured in this action plan. For the purposes of setting due dates in this action plan, you should assume you must complete the marketing campaign within 312 months. Examples are Listed Below on what is being looked for and are in Bold! (Looking around online I am Unable to Find Any Information on Tesla's Action Plan! Any Help is Appreciated to build this Action Plan.)

Timing	Activity Type	Brief Description	Audience	Owner
Todays Date	Example: Website Update	Add new key messages that fit repositioning strategy and audience focus	Tech company hiring managers	Jim Hill
Date				Elon Musk
Date				Elon Musk
Date				Elon Musk
Date				Elon Musk
Date				Elon Musk
Launch Date				Elon Musk