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Sales amount: 50,000 Sales margin: 20,000 (sales profit) Advertising cost (per sale): 50,000 In this case, ROAS (return on investment) = 50,000 (sales amount) /
Sales amount: 50,000 Sales margin: 20,000 (sales profit) Advertising cost (per sale): 50,000 In this case, ROAS (return on investment) = 50,000 (sales amount) / 50,000 (advertising cost) = 100%. What additional indicators should be considered and to what extent should the advertising be continued in the current situation? Hint: There are multiple indicators to consider....
Sales amount: 50,000
Sales margin: 20,000 (sales profit)
Advertising cost (per sale): 50,000
In this case, ROAS (return on investment) = 50,000 (sales amount) / 50,000 (advertising cost) = 100%.
What additional indicators should be considered and to what extent should the advertising be continued in the current situation?
Hint: There are multiple indicators to consider....
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Advanced Accounting
Authors: Joe Hoyle, Thomas Schaefer, Timothy Doupnik
10th edition
0-07-794127-6, 978-0-07-79412, 978-0077431808
