SALES AND MARKETING OBJECTIVES Assignment Steps Materials and Resources ASSIGNMENT DESCRIPTION Now that you and your partner have completed your organizational profile, it is time to begin the next phase of your marketing plan: your statement of sales and marketing objectives. In this assignment submission, you will provide clear sales and marketing objectives as well as outcome targets to identify how success will be measured. SALES AND MARKETING OBJECTIVES Materials and Resources Assignment Description ASSIGNMENT STEPS 1. The sales and marketing objectives section of your marketing plan specifies how your trade opportunity will contribute to the fulfilment of the organization's international business interests. The objectives can be focused on various factors influencing marketing success, such as sales volume, profitability per unit, market share, product introduction, brand awareness, or customer relationships and service. Examples of sales and marketing objectives include: a. Increase equipment sales from $10 million to $15 million in Australia's mining segment b. Increase brand recognition from 15 to 17 percent in the United Kingdom and France. c. Improve customer service by responding to email requests within 24 hours. d. Increase the number of inbound opportunities (for example, telephone, email) by 40 each quarter. 2. You must also provide a framework for evaluating whether or not your objectives have been achieved This section must include a means of measuring your objectives as well as an appropriate timetrame for conducting the evaluation. You must also contrast your plan with similar trade opportunities and explain how your assessment controls will produce better results General Assignment Guidelines a. Produce a well-organized statement of sales and marketing objectives that reflects both descriptive and analytical abilities Consider options and alternatives. Establish your measurable goals and explain the reasons for your selections. b. Structure the project in line with the rubric criteria and assignment instructions. Review the expectations related to each section of the project and ensure you address these thoroughly. Look carefully at the grading scheme. In general, if a section is worth twice as much as another, your project should reflect that proportion. c. Remember that these projects are your opportunity to demonstrate leaming, understanding, and retention of feasibility concepts and best research practices. Sometimes, considering an alternative and dismissing it (with supporting rationale) can be very effective in demonstrating your understanding of the material