Sales are expected to continue to rise. A new dry-cleaning establishment is about to open for business in Oak Park, a densely populated Chicago commuter suburb with about 65,000 residents. There are about 30 cleaning establishments already in operation in the area, and some local businessmen question whether there is enough cleaning business to go around. The new establishment plans to advertise heavily on social media, emphasizing fast service and "the lowest prices in town."

"Marketing mix differentiation" and "Market segmentation" are alternative marketing strategy approaches. How do these two approaches relate to the product life-cycle concept? Use the above case to illustrate your answer.