Sales for Outback Steakhouse has significantly decreased due to fierce competition and new healthy well-being lifestyle trends. As the marketing director, you were asked to re-position the brand. How can Outback Steakhouse differentiate itself within the emerging health trends?

1) List your ideas in the following attributes: a) physical attributes, b) service, c) personnel, d) location, e) image (list at least 1 example for each component). (10 points)

2) Indicate what type of new promotion-mix strategies you would implement (list at least 1 example for each promotion tool). (10 points)

3) Finally, re-design the pricing strategy for Outback Steakhouse (list at least 1 example). (5 points)