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Sales Forecast and BudgetVideo - Forward, Inc., designs and manufactures wearable video cameras. Models A - 1 , A - 2 , and A -
Sales Forecast and BudgetVideoForward, Inc., designs and manufactures wearable video cameras. Models A A and A are lightweight video cameras that can be used on arms and headbands. Models A and A have larger memory, better resolution, and more WiFirelated features. It is now early January and VideoForward's budgeting team is finalizing the sales budget for this year. Sales in units and in dollars for last year were as follows:Model Number Sold Price Revenue A$ $ A A A A $In looking over the last year's sales figures, VideoForward's sales budgeting team recalled the following:Model A costs were rising faster than the price could rise. Preparatory to phasing out this model, VideoForward, Inc., planned to slash advertising for this model and raise its price by percent. The number of units of Model A to be sold was forecast to be percent of last year's units.Model A was introduced on November of last year. It contains a builtin GB hard drive and can be synchronized with several popular music software programs. VideoForward brought out this model to match competitors' video cameras, but the price is so much higher than other VideoForward products, that sales have been disappointing. The company plans to discontinue this model on June of this year, and thinks that monthly sales will remain at last year's level if the sales price remains unchanged.VideoForward plans to introduce Model A on July of this year. It will be a highend player that will be lighter and more versatile than Model Awhich it will replace The target price for this model is $; unit sales are estimated to equal per month.A competitor has announced plans to introduce an improved version of Model A VideoForward believes that the Model A price must be cut percent to maintain unit sales at last year's level.It was assumed that unit sales of all other models would increase by percent, prices remaining constant.Required:Prepare a sales forecast by product and in total for VideoForward, Inc., for this year.
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