Question
Sales Forecast and Flexible Budget Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima. Forecast sales for next year are
Sales Forecast and Flexible Budget
Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima. Forecast sales for next year are 15,300 for the Sleepeze, 12,520 for the Plushette, and 4,680 for the Ultima. Gene Dixon, vice president of sales, has provided the following information:
Salaries for his office (including himself at $63,150, a marketing research assistant at $40,600, and an administrative assistant at $23,900) are budgeted for $127,650 next year.
Depreciation on the offices and equipment is $19,650 per year.
Office supplies and other expenses total $22,400 per year.
Advertising has been steady at $21,450 per year. However, the Ultima is a new product and will require extensive advertising to educate consumers on the unique features of this high-end mattress. Gene believes the company should spend 20 percent of first-year Ultima sales for a print and television campaign.
Commissions on the Sleepeze and Plushette lines are 4 percent of sales. These commissions are paid to independent jobbers who sell the mattresses to retail stores.
Last year, shipping for the Sleepeze and Plushette lines averaged $50 per unit sold. Gene expects the Ultima line to ship for $80 per unit sold since this model features a larger mattress.
Required:
Question Content Area
1. Suppose that Gene is considering three sales scenarios as follows:
Pessimistic | Expected | Optimistic | ||||||
Price | Quantity | Price | Quantity | Price | Quantity | |||
Sleepeze | $181 | 12,150 | $203 | 15,300 | $203 | 18,110 | ||
Plushette | 294 | 9,760 | 335 | 12,520 | 346 | 14,580 | ||
Ultima | 910 | 2,070 | 1,020 | 4,680 | 1,200 | 4,680 |
Prepare a revenue budget for the Sales Division for the coming year for each scenario.
Pessimistic | Expected | Optimistic | |
---|---|---|---|
Sleepeze | $fill in the blank dc5f0604001afd3_1 | $fill in the blank dc5f0604001afd3_2 | $fill in the blank dc5f0604001afd3_3 |
Plushette | fill in the blank dc5f0604001afd3_4 | fill in the blank dc5f0604001afd3_5 | fill in the blank dc5f0604001afd3_6 |
Ultima | fill in the blank dc5f0604001afd3_7 | fill in the blank dc5f0604001afd3_8 | fill in the blank dc5f0604001afd3_9 |
Total sales | $fill in the blank dc5f0604001afd3_10 | $fill in the blank dc5f0604001afd3_11 | $fill in the blank dc5f0604001afd3_12 |
Question Content Area
2. Prepare a flexible expense budget for the Sales Division for the three scenarios above. If required, round answers to the nearest dollar.
Pessimistic | Expected | Optimistic | |
---|---|---|---|
Salaries | $fill in the blank 0c6adffb4fb703a_1 | $fill in the blank 0c6adffb4fb703a_2 | $fill in the blank 0c6adffb4fb703a_3 |
Depreciation | fill in the blank 0c6adffb4fb703a_4 | fill in the blank 0c6adffb4fb703a_5 | fill in the blank 0c6adffb4fb703a_6 |
Office supplies and other | fill in the blank 0c6adffb4fb703a_7 | fill in the blank 0c6adffb4fb703a_8 | fill in the blank 0c6adffb4fb703a_9 |
Advertising: | |||
Sleepeze and Plushette | fill in the blank 0c6adffb4fb703a_10 | fill in the blank 0c6adffb4fb703a_11 | fill in the blank 0c6adffb4fb703a_12 |
Ultima | fill in the blank 0c6adffb4fb703a_13 | fill in the blank 0c6adffb4fb703a_14 | fill in the blank 0c6adffb4fb703a_15 |
Commissions | fill in the blank 0c6adffb4fb703a_16 | fill in the blank 0c6adffb4fb703a_17 | fill in the blank 0c6adffb4fb703a_18 |
Shipping: | |||
Sleepeze | fill in the blank 0c6adffb4fb703a_19 | fill in the blank 0c6adffb4fb703a_20 | fill in the blank 0c6adffb4fb703a_21 |
Plushette | fill in the blank 0c6adffb4fb703a_22 | fill in the blank 0c6adffb4fb703a_23 | fill in the blank 0c6adffb4fb703a_24 |
Ultima | fill in the blank 0c6adffb4fb703a_25 | fill in the blank 0c6adffb4fb703a_26 | fill in the blank 0c6adffb4fb703a_27 |
Total | $fill in the blank 0c6adffb4fb703a_28 | $fill in the blank 0c6adffb4fb703a_29 | $fill in the blank 0c6adffb4fb703a_30 |
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