Sales Growth - Are Net Sales Growing? Are there any divisions or product lines growing? Does the annual report give any indication about the reason(s) for this?Does your directional analysis (horizontal or vertical) bear this out? Can we see the sales increase in the inventory turnover ratio?

Cost Control - are expenses in line with the change in net sales? Look at the levels of costs including cost of goods sold, marketing expenses, and administrative expenses. Look at the COGS% change and the SGA% (selling, general & administrative expenses) changes. Again, support your observation with your directional analysis and/or ratios.

Reference info here: https://www.coursehero.com/tutors-problems/Financial-Accounting/40471377-Financial-Analysis-Case-1-Under-Armour-Search-Google-or-any/