Sales Management

We are developing a new Pure Leaf (tea) drink idea which is a bag of power that can be used to make both hot and cold drinks. We have to convince Wegmans to buy our new pure leaf shaker bag.

1) How can we make the beverage section "current" - on trend, health, energy, and organic seem to be the current "trends"

2) How can we make Wegmans can't leave without buying our new drink?

3) What benefit will the Wegmans get from buying our new pure leaf drink?