Sales managerstypically have direct reports who are sales associates, and the sales associates need training to further the effectiveness of their communication skills when trying to make a sale. The type of communication may vary based on the industry. For example, a pharmaceutical sales representative's communication skills will differ from those of a sales engineer who facilitates the sales process for technologically advanced products, such as aircrafts.

Select an industry that involves sales and answer the questions below. Remember, "everyone sells," so consider a wider market than retail sales (Castleberry & Tanner Jr., 2022).

• Based on what you already know and any further research you conduct about the industry you selected, what are 2 communication skills that can be used to have a positive effect on the sale?
• Why are these skills important?

Castleberry, S. B., & Tanner, J. F. (2022).Selling: Building partnerships(11th ed.). McGraw-Hill Education.