Sales message writers, take a lesson from the Ottawa furniture store that sent out a Mother's Day flyer advertising "Soft Stools for Mom". A New York firm noted that it only shipped within the "Untied States". In each case, the message received was not the intended one. With the pervasive presence of technology, professionals are writing more now than at any other point in history. Unfortunately, many of them do not do so proficiently.

1. Find at least 3 other advertising blunders online. Do screenshot of each and place it.
2. For each advertisement, describe the communication issues and how they might impact the readers.
3. How can you ensure that your persuasive messages are accurately perceived by your audience? Write detailing actions that would support more accurate messages.