Sales promotion is defined as short$-$term marketing incentives to stimulate $(1)$ dealer interest and $(2)$ consumer buyi the second is B$2$C$.$ Sales promotion programs are designed to supplement personal selling, advertising, public rela promotional efforts by creating enthusiasm for the overall promotional program.

Business$-$to$-$business $($B$2$B$)$ sales promotion techniques differ from consumer sales promotion techniques. Compan can take place internally and externally. Internal sales promotion efforts are directed at salespeople and other custc people, such as customer service representatives and clerks. After employees and intermediaries are excited abou promotion can be directed externally to end consumers.

Select the most appropriate category for each type of sales promotion technique.

Event Marketing Staged: Public promotion featuring product, consumers are active participants in event.

Business$-$to$-$business $($B$2$B$)$

Business$-$to$-$consumer $($B$2$C$)$

Convention: A formal meeting of members in a particular industry to showcase products to other firms.

Business$-$to$-$business $($B$2$B$)$

Business$-$to$-$consumer $($B$2$C$)$

Coupons: Pieces of paper entitling holders to a discount price on a product.

Business$-$to$-$business $($B$2$B$)$

Business$-$to$-$consumer $($B$2$C$)$

Deal: A price break for quantity purchase by wholesalers from manufacturers.

Rusiness$-$tn$-$husiness $($R$)$Ri