Sales promotion refers to

- A short term inducement of value offered to arouse interest in buying a product or service

- A single themed IMC campaign employing multiple advertisement and personal selling strategies

- individualized communications programs are specifically designed with a single customer in mind because the item being sold is unique to that customer

- A long-term inducement of value offered to build a and sustain loyal customer relationships

- The sequence of value inducements aimed at retaining channel members