Salesperson	Total Sales		Variable Cost of Goods Sold		Variable Selling Expenses
Case	$610,000		$268,400		$109,800
Dix	603,000		241,200		96,480
Johnson	588,000		305,760		105,840
LaFave	586,000		281,280		123,060
Orcas	616,000		221,760		86,240
Sussman	620,000		310,000		124,000
Willbond	592,000		272,320		88,800

Required:

1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers.

Walthman Industries Inc. Salespersons' Analysis For the Year Ended December 31

Salesperson	Contribution Margin	Variable Cost of Goods Sold as a Percent of Sales	Variable Selling Expenses as a Percent of Sales	Contribution Margin Ratio
Case
Dix
Johnson
LaFave
Orcas
Sussman
Willbond

2. Which salesperson generated the highest contribution margin ratio for the year?

CaseDixJohnsonLaFaveOrcasSussmanWillbond

3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons.

1. Rate of growth in sales for the current year compared with past years
2. Years of experience for salespersons
3. Size of sales territory
4. Actual sales compared with budgeted sales
5. All of the above