Salespersons' Report and Analysis

Waltham Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows:

Salesperson	Total Sales	Variable Cost of Goods Sold	Variable Selling Expenses
Case	$444,000	$173,160	$79,920
Dix	421,000	134,720	58,940
Johnson	583,000	215,710	87,450
LaFave	329,000	184,240	52,640
Orcas	444,000	226,440	79,920
Sussman	379,000	140,230	79,590
Willbond	388,000	225,040	69,840

Required:

Question Content Area

1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers.

Salesperson	Contribution Margin	Variable Cost of Goods Sold as a Percent of Sales	Variable Selling Expenses as a Percent of Sales	Contribution Margin Ratio
Case	$Case	Case%	Case%	Case%
Dix	Dix	Dix%	Dix%	Dix%
Johnson	Johnson	Johnson%	Johnson%	Johnson%
LaFave	LaFave	LaFave%	LaFave%	LaFave%
Orcas	Orcas	Orcas%	Orcas%	Orcas%
Sussman	Sussman	Sussman%	Sussman%	Sussman%
Willbond	Willbond	Willbond%	Willbond%	Willbond%

Question Content Area

2. Which salesperson generated the highest contribution margin ratio for the year? fill in the blank 1 of 1

Case Dix Johnson LaFave Orcas Sussman Willbond

Question Content Area

3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons. 1. Rate of growth in sales for the current year compared with past years 2. Years of experience for salespersons 3. Size of sales territory 4. Actual sales compared with budgeted sales 5. All of the above fill in the blank 1 of 1

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Salespersons' Report and Analysis Waltham Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows: 1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers. 2. Which salesperson generated the highest contribution margin ratio for the year? 3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons. 1. Rate of growth in sales for the current year compared with past years 2. Years of experience for salespersons 3. Size of sales territory 4. Actual sales compared with budgeted sales 5. All of the above