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Salespersons' Report and Analysis Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from

  1. Salespersons' Report and Analysis

    Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows:

    Salesperson Total Sales Variable Cost of Goods Sold Variable Selling Expenses
    Case $446,000 $236,380 $75,820
    Dix 384,000 180,480 72,960
    Johnson 399,000 195,510 55,860
    LaFave 410,000 159,900 61,500
    Orcas 505,000 262,600 80,800
    Sussman 589,000 241,490 94,240
    Willbond 321,000 134,820 44,940

    Required:

    1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers.

    Waltham Industries Inc.
    Salespersons' Analysis
    For the Year Ended December 31
    Salesperson Contribution Margin Variable Cost of Goods Sold as a Percent of Sales Variable Selling Expenses as a Percent of Sales Contribution Margin Ratio
    Case
    Dix
    Johnson
    LaFave
    Orcas
    Sussman
    Willbond

    2. Which salesperson generated the highest contribution margin ratio for the year?

    3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons.

    1. Rate of growth in sales for the current year compared with past years
    2. Years of experience for salespersons
    3. Size of sales territory
    4. Actual sales compared with budgeted sales
    5. All of the above

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