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Salespersons' Report and Analysis Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from

  1. Salespersons' Report and Analysis

    Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows:

    Salesperson Total Sales Variable Cost of Goods Sold Variable Selling Expenses
    Case $627,000 $250,800 $106,590
    Dix 556,000 283,560 100,080
    Johnson 517,000 201,630 87,890
    LaFave 458,000 178,620 64,120
    Orcas 497,000 243,530 89,460
    Sussman 585,000 304,200 87,750
    Willbond 519,000 176,460 88,230

    Required:

    Question Content Area

    1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers.

    Waltham Industries Inc. Salespersons' Analysis For the Year Ended December 31
    Salesperson Contribution Margin Variable Cost of Goods Sold as a Percent of Sales Variable Selling Expenses as a Percent of Sales Contribution Margin Ratio
    Case
    Dix
    Johnson
    LaFave
    Orcas
    Sussman
    Willbond Question Content Area

    2. Which salesperson generated the highest contribution margin ratio for the year?

    CaseDixJohnsonLaFaveOrcasSussmanWillbond

    Question Content Area

    3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons.

    1. Rate of growth in sales for the current year compared with past years
    2. Years of experience for salespersons
    3. Size of sales territory
    4. Actual sales compared with budgeted sales
    5. All of the above

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