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Connect Community Colleges My Institution My - Week with class ending April 15, 2020 Qu 1385.120108 BMK 201-1385 Spring 2020 PRINCIPLES OF MARKETING Consumer Behavior Progress You are on question 5 of 8 Farmers Insurance runs TV commercials where an agent says. "The more you look at your coverage, the more gaps you may find. For instance, you think you are covered for a car accident, but you are not covered for a plano falling on your car." Then a series of accidents highlights where a customer may be lacking in coverage. This advertising is working on which level of Maslow's hierarchy of needs? esteem safety and security love and belonging Previous Next