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Sam decided to hire Cool Clean, a local cleaning company, to clean her rental property at Sunset Beach. Cool Clean cleaned Sam's beach house but
Sam decided to hire Cool Clean, a local cleaning company, to clean her rental property at Sunset Beach. Cool Clean cleaned Sam's beach house but when Sam went to check on the house, the floors were still dirty, there was trash on the floor, and the countertops were dirty. She was clearly unhappy with the job they had done and called Cool Clean to complain. Cool Clean apologized profusely and immediately sent a different crew to clean her house for free. Sam was pleased with the responsiveness and cleaning they had done and recommended Cool Clean to all her friends. This is an example of
A Customer defection
B Service recovery
C Channelbased services
D Productbased services
E None of the above
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