Question
Sam has a passion for cheesecake. She started making them a few years ago, and they are amazing. At first Sam made cheesecakes for friends,
Sam has a passion for cheesecake. She started making them a few years ago, and they are amazing. At first Sam made cheesecakes for friends, but she soon realized there was a market demand for well-made desserts. After perfecting her recipes, Sam began selling custom-order cheesecakes that she made at home and sold via word of mouth. The cheesecakes are now so popular that Sam does not have the equipment to keep up with demand. Therefore, she plans to buy a food truck that is equipped with all the equipment she needs to bake cheesecakes in higher volume, and she will be able to drive the truck to locations throughout Seattle to sell cheesecakes by the slice. If Sam is able to attract an investor, startup costs will be $220,000 in equipment that is depreciable on a 7-year MACRS schedule. Sams plan is to start and operate the business for 7 years at the end of which time she expects the business to be worth at least $335,186. You expect Sam to have initial working capital needs of $25,000, but these needs will remain proportionate to the expected next-year sales (they will grow at the same rate as sales grow in the subsequent year). You expect sales in the first year to be $75,000 and that sales will grow by 50% per year for three years before leveling off to a 10% per year growth rate. You project annual fixed operating expenses of $25,000 in the first year. These fixed expenses will grow by 10% per year. Your annual variable operating expenses are as follows: cost of goods sold will be 35% of sales, marketing, general, administrative, and all other expenses are expected to be a combined 10% of sales. You expect Sam to pay taxes of 21%. Assume your required return is 15%. Should Sam pursue the project? Please Prepare pro forma income statements and operating cash flow projections using Excel.
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