Sam is the marketing manager for a business that produces a range of innovative chocolate and candy products. Sam has decided to implement an integrated marketing communications campaign to promote a new "mango and asparagus" chocolate bar. Which of the following is NOT an example of a social media tool that Sam could use?

Select one:

Encouraging customers to share photos of the product with each other online

Advertising the new product on Channel 7 during "Big Brother"

Responding to customers' comments about the new product on Twitter

Creating a Facebook page for fans of the new chocolate bar