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Sam owns East Coast Builders and is considering bidding for keywords on Google Search. Sam has a landing page on his website that offers a
Sam owns East Coast Builders and is considering bidding for keywords on Google Search.
- Sam has a landing page on his website that offers a free trial for two weeks. Arrivals convert at 3% into email sign-ups (valid leads)
- 15% of the leads convert after a free trial
- Sam charges $300 a month.
- The average customer stays for 8 months.
- Sams costs are $75/month.
- Assume the free trial costs $30!
Analyze Sams business using a funnel framework.
- Sams marketing analyst makes several marketing partnerships with other local companies including a healthy restaurant chain, and a fitness apparel company. These partnerships generate an average of $2 more email sign-up. How does this impact what he can bid per click?
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A Smart Kids Guide To Personal Finance How To Earn Money
Authors: Ryan Randolph
1st Edition
1477708235, 9781477708231
