Sampling and distributing coupons are examples of what form of promotional marketing activity? a$.$ paid media b$.$ earned media c$.$ sales d$.$ sales promotion Which of these is not part of the basic model of communication? a$.$ source O b$.$ message c$.$ media mix channel d$.$ amplification Point$-$of$-$purchase promotion may also be referred to as a$.$ out$-$of$-$home advertising b$.$ reminder advertising C$.$ earned media d$.$ a waste of resources